[Success story] Fournier revolutionizes "traditional" jewelry with Gravotech
Bijouterie Fournier
Jewelry manufacturing and custom creations
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| Bijouterie Fournier is a family business that has been perpetuating its know-how for over five generations. Specializing in manufacturing of jewelry, it has adapted to current trends by offering ever more complex and unique creations. Find out how Anthony Fournier has taken on the challenge of personalization to offer his customers jewelry that truly reflects who they are. |
| Key facts | |
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| Company launch | 1830 |
| Head office | Vienne, France |
| Staff | 6 employees |
| Gravotech machines in use today | WeLase™ laser station |
| Working with Gravotech since | 2023 |
The jeweler's craft requires a unique expertise that involves setting precious stones on metal frameworks, such as gold, silver or platinum. Jewelers are also responsible for repairing, transforming and restoring jewelry, or even creating new pieces.
Since its creation, Fournier Jewelers has perpetuated the tradition of handcrafted jewelry:
- design;
- jewelry creation;
- hand engraving;
- repairing broken parts...
This craft requires great precision, a unique technique and customization to meet the expectations of customers, who often come with an idea, an image or a particular request.
The Fournier jewelry challenge
Growing demand for custom jewelry
In recent years, the demand for custom jewelry has been growing steadily. Customers are looking for unique, personalized creations that meet their tastes and desires.
To meet this growing demand, Fournier Jewelry has had to adapt and offer:
- fashionable designs;
- small, complex designs;
- laser-engraved contrasts.
With religious motifs less in demand, the jeweler has to offer new designs or adapt to specific customer requests. The ability to cut shapes or letters on a multitude of precious materials from 0.5 mm to 1 mm thick is also essential.
Do you face similar challenges?
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"Even though our jeweler is extremely talented, we needed a way to support the growing needs of custom manufacturing. That's why we turned to Gravotech: we needed a machine for engraving and cutting."
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Gravotech's solution: the WeLase™ laser station
To meet the demand for custom jewelry and intricate personalized designs, Fournier Jewelry has invested in a laser engraving and cutting machine. It allows them to save time on designs while providing optimal precision and quality.
Machine selection
Having already heard about Gravotech in trade magazines and at events, he called in a Gravotech sales representative to discuss his needs and make an informed choice of the machine best suited to his jewelry design and manufacturing projects.
After defining specifications in collaboration with a Gravotech expert, the choice fell on a WeLase™ Fiber laser station. The Fournier jewelry store received the machine in January 2024 and benefited from a day's training to enable the jeweler to use the machine independently.
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"The choice of WeLase fiber 30W technology guarantees an ideal product that meets the specific requirements of jewelers, offering optimum performance in line with the sector's high standards of quality and reliability."
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Focus on WeLase™
The WeLase™ Fiber is the ideal machine to meet Fournier Jewellers' growing needs for custom jewelry creation, combining precision, quality and silence for an optimal working environment.
- The machine specializes in the processing of precious metals, such as gold and silver.
- It can cut up to 1 mm thick, engrave and make deep markings.
- The machine is particularly quiet, which is important when working in a jeweler's shop.
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"We needed an intermediate machine between engraving and cutting. Based on our needs, we were guided and we turned quite naturally to the WeLase™ Fiber."
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Increased productivity and creativity
A time saver for jewelry design
The WeLase™ Fiber machine allows Fournier Jewelers to offer a wide variety of custom jewelry designs, saving considerable time in jewelry design and repair. It offers optimal customization, with intricate designs and a wide variety of precious materials.
Customers can receive their personalized jewelry in less than a week, and have it repaired in 5 to 10 minutes.
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"We offer trees of life on medals: a tree with or without roots, with or without leaves, in yellow/white gold or silver, with any diameter you like... It's tailor-made."
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An infinite number of patterns at your fingertips
The WeLase™ Fiber machine can cut small initials on a multitude of materials from 0.5 mm to 1 mm thick.
And thanks to the Gravostyle™ software, jewelers can respond to multiple customer requests in terms of patterns. It lets you engrave or cut out letters, create patterns from other design software (Adobe suite) and send them to the machine. It is also possible to create vectorized designs with great detail.
Need more info about our jewelry solutions?
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"The machine makes it possible to create patterns on jewelry that would be more complicated and time-consuming to do by hand, especially for very small engravings. The result is quite incredible!"
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Towards the creation of a new jewelry brand: Octogram
The idea of creating their own jewelry brand emerged with their jeweler. They noticed a need on the part of customers to make jewelry with a connection to affect. The Octogram brand was born.
After several tests, the designers decided to take a piece of jewelry in the shape of a coin divided into 8 compartments, and personalize it with designs chosen by customers.
The aim was to engrave elements linked to family, children, events and passions.
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"I think what people appreciate is the uniqueness of the jewelry. No two people will ever own the same piece!"
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Creative expansion and innovation on the horizon
The adoption of the WeLase™ Fiber machine has revolutionized jewelry creation, enabling the design of complex patterns while optimizing production time.
In a move to expand creatively, Fournier Jeweller now plans to master 3D creation software to present high-definition renderings to its customers.
Thanks to this innovation, the jeweler will be able to offer a wide range of personalized designs, responding to the growing demand for unique creations. The launch of the Octogram brand testifies to this evolution, with a focus on personalized, emotionally-charged jewelry designed to celebrate unique moments and relationships.
If you are a designer and would like to offer in-store manufacturing, ask the Gravotech experts to assist you.
Would you also like to offer your customers personalized jewelry?
